When Fashion meets Food

When Fashion meets food is a topic which we actually are playing around with since a couple of years. As you can see in one of our older posts “Fashion Food”.

However, this time we went a step further… We made the leap out of the plate and into the three dimensional world. Where food actually meets with real fashion pieces. Replacing the model with veggies but still containing the silhouette, which as you might imagine is a lot more complicated.

Luckily we have quite a lot of pieces left over from our fashion museum. A project from years ago where we presented fashion from the 1920’s till 80’s in the context of social and political events. The corset, handbag, and white top are actually hand made pieces. Tailored by my extremely talented partner Ellen.

As much as I love food photography, I feel that most of the time what’s really missing is the human touch. Something that the viewer can connect with on a deeper level. After all, what people really are interested in are other people. So what we have created here is hopefully the missing link between both worlds.

We have been mixing different styles of fashion photography together, with and without “model” and are already working on the next images for this series. Altogether 4 images from this series are also our homage to Horst P. Horst – one of the great fashion photographers of his time. We recaptured this iconic image in our “foodlydoodlydoo”-style 🙃😄

The most intriguing part of this project is probably the challenge of arranging or rather sculpting the produce in a way that on the first glance it would resemble an actual person. Which, I can tell you, is really not easy. The photo below for example took us about 18 hours of work to put together the whole scene. By the way we are keen on using as little photoshop and post production techniques as possible. We hope that you’ll enjoy our work and are looking forward to creating the next veggie fashion photos!